Alignable, an online platform helping small business owners connect to other business owners in their local community, wanted to explore ways to show users the value of their system, while simultaneously teaching them how to use the Alignable ecosystem at its full potential.

Users were required to fill out a profile and invite business connections, but after doing so, would sit in the system without actionable tasks or content catered to their individual needs. This lead to a severe drop off in engagement and users questioning the value of the service.

Speed dating

Early warmup questions are used to determine the user persona: reputation builder or networker. From there, different personas are sent on different paths that are relevant to their specific business needs and interests.

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Visual Design

I put together different visual design options. The first was built on the already existent brand, and the other two explored potential directions for more modern, innovative approaches.

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Integrating into the current platform

Finally, I analyzed the current Alignable website in order to explore the ways that affinity matching can be integrated into the current ecosystem. I provided mockups and content suggestions using the current Alignable visual design to explore ways that these ideas can be implemented in the immediate future.